Early autumn is one of the turning points in the year when we are full of energy and new ideas. This is the perfect time to roll up your sleeves, make a fresh start and tune up your tools and activities to meet the challenges of the new season, and ask yourself, for instance, is your website up-to-date?

The Internet brings the global market to your fingertips. It offers an easy way to reach a vast number of potential clients, find new partners and make the most of new business opportunities with fairly moderate effort, anytime, anywhere.

It is true that English is spoken and understood to some extent all around the world, but is it really sufficient to have just an English version of your website? You can considerably improve your visibility in the global market by taking into account your international customers’ preferences:

  • According to the User language preferences online report published by the EU commission in 2011, the majority of users prefer to visit websites in their own language.
  • Studies show that users linger twice as long on websites that offer content in their own language than they do on English-only websites (export.gov).
  • According to a report by Common Sense Advisory, most people prefer to buy in their own language and are even ready to pay more for products with product information in their own language.
  • Over 100 million people access the Internet in a language other than English.

In addition to simply increasing the number of languages, localising a website involves taking into consideration various legal, commercial and cultural, requirements and conventions of the target country.

Global By Design has recently published a benchmark report on global websites (The 2013 Web Globalization Report card).

The sites that scored best were those that support a wide range of language versions, and offer localised content which is easy to find. These sites leverage global templates to support global branding while still allowing room for local customisation, are accessible from mobile devices, are relevant to the user’s locale and culture, and support and promote local-language social media.

To receive the maximum score in this comparison, a website must support 42 languages. However, even when it comes to online communications quality is probably still more important than quantity. Does your website support your business and corporate brand by offering essential information to the correct target groups in their own language?

We will be happy to help you improve your multilingual online communication. Contact us if you need updates or additional language versions of your web content.